Downward communication benefits include organizational discipline, certain efficiency, goal clarification, and ease of delegating. Disadvantages include message distortion, sluggish feedback, interpretive issues, poorer morale, and the lack of motivation. These advantages and disadvantages reflect the nature of this type of communication versus other types of communication.
Downward communications can be effective tools for organizations to receive information from their employees. They can also be used by managers to get information about how employees are doing their jobs, what skills they need, and how these tasks can be delegated. Managers should try to avoid communicating only downward because it can cause problems such as poor morale, delayed feedback, and misinterpretations of intentions.
Managers should attempt to upwardly communicate with their employees on a regular basis. This form of communication can help employees feel important and appreciated, which in turn can lead to greater productivity and loyalty. Managers who communicate only upwardly are called "emanators." Employees who receive much upward communication are called "emitters."
Upward communication has several different forms, including discussions, questions asked, and suggestions given. Downward communication is similar, but it involves informing someone about a decision or action that has been made, such as "John has been assigned to work on the project," or "I will not be able to cover your shift today."
Communication that goes in both directions is also called mutual.
Downward communication occurs when one party informs another of a change in status or condition, usually without requiring a response. For example, if one employee in an organization notices that another employee is not at their desk, this would be considered downward communication because there is no way for the first employee to know what happened to the other person. Downward communication can be formal or informal. With formal downward communication, one party sends a letter to another party's manager or team member explaining the situation and requesting a response if necessary. Informal downward communication takes place over the course of a conversation or even just between colleagues and friends. It can be done face-to-face, via email, or using social media tools like Facebook or Twitter.
Formal downward communication has many advantages. Organizations use it to inform employees of changes that may affect them (such as layoffs), to get feedback from them on how they feel about different situations (such as new policies), and to keep them informed on activities/projects that do not require a commitment from them but that they might want to participate in (such as group meetings).
Upward transmission is not without its drawbacks. It faces issues such as information change during transmission, unwillingness to cooperate, fear of inefficiency, bypassing, and flattery. In addition, it is difficult because people do not want to be told what they think is obvious or will soon be taken care of by others.
Upward transmission is also called "communication up", "information up", "knowledge up", or "skill up". It can only take place within a group, although an individual may receive some benefit from observing others. Communication up occurs when one person communicates information about himself/herself to another person. This other person may or may not communicate that information back to the first person.
People often resist being informed about themselves by others. They might feel humiliated or inadequate if asked directly about their strengths and weaknesses, or they might simply not want to share anything personal about themselves. As a result, people tend to avoid direct communication up until they cannot any longer do so.
People also have problems with cooperation during communication up. For example, two people might agree to exchange information about each other after which neither follows through on his/her part of the bargain. This is called "bypassing" and it happens when someone feels that getting more information about others isn't worth his/her time or effort.
Downward communication was formerly thought to be the most significant sort of communication in the business. Companies that encourage upward communication reap several benefits, including more workplace openness, improved team cooperation, faster decision-making, and, as a result, a better employee experience. Forward thinking companies realize that if they want to keep their employees engaged and satisfied with their jobs, they need to provide them with enough responsibility and authority over their work.
The nature of our current economic climate has changed all this. In an effort to remain competitive, many businesses have been forced to become more vertical. This means that they give more authority to individuals within the company, helping them to grow their roles and earn greater rewards. It is also why you see so many new titles being created on office doors around the world!
Forward thinking companies know that if they want to keep their employees engaged and satisfied with their jobs, they need to provide them with enough resources to be successful. This may include providing them with better tools or technology, or even just giving them more freedom within the office environment. They also know that one-on-one meetings are important for building relationships and understanding employees' needs. By offering these opportunities, businesses can ensure that their workers feel valued and appreciated.
In conclusion, companies should try to understand their employees by asking them what they need from their management team and then provide it.
To tell subordinates: The primary purpose of downward communication is to inform employees on corporate goals, plans, programmers' policies, and procedures. Downward communication also assists employees in understanding their responsibilities and relating them to those of others in the business.