Examples We all have moments of inattentional blindness, such as in the following scenarios: Despite your best efforts, you fail to spot a car veering into your lane of traffic, resulting in a traffic accident. You're viewing a period piece set in ancient Greece. You miss the beginning of the movie because you're focused on something else.
In both cases, you were not paying attention. You missed the beginning of the movie and didn't notice that one of the main characters was killed off early on in the story.
In fact, inattentional blindness is very common when it comes to movies. A study conducted by Scott Golder and John J. Zhang found that most people will miss about 75% of what happens in a two-minute video clip. The researchers asked participants to watch a two-minute video of someone walking through an airport terminal and identifying various items along the way. They found that people tended to miss about 75% of the items shown in the video. Some of them were major events (such as a plane crash) that would have been obvious even if they weren't labeled as such. But many others included subtle details that most people would never notice.
We all have moments of inattentional blindness, such as in the following scenarios: Despite your best efforts, you fail to spot a car veering into your lane of traffic, resulting in a traffic accident. While travelling through heavy traffic, you decide to make a phone call. Before you know it, you've missed your exit sign and are about to drive into a gas station.
In each case, you were not paying attention to what was going on around you. You failed to notice something important that should have caught your attention.
In addition to these examples, everyday events can be difficult to notice or ignore when someone is else is looking out for you. For instance, if someone calls your name, rolls down their window, and asks you for help with their car repair book lying in the parking lot while you're talking with another person, this event would have gone unnoticed if neither you nor they had been paying attention.
People tend to pay more attention to some stimuli than others. If you want to catch someone's attention, then, ideally, you should try to get them to focus on you by using interesting visuals or audio. For example, if you are having a conversation with someone and want them to listen to you, you could make a funny face or do something unusual like tap your foot.
Your thoughts are elsewhere. So, let's speak about "inattention blindness," which is described as failing to recognize an evident threat because your attention is elsewhere. When drivers are cognitively preoccupied, this occurrence occurs on a regular basis. They fail to see objects that are right in front of them.
People tend to ignore what they know will happen later in favor of looking at something more interesting or attractive now. This means that they don't pay close attention to things right in front of them. For example, if there's a car coming toward you and you don't think much of it, then you've experienced inattention blindness. You missed the event because it didn't hold your attention long enough for you to notice it happened.
In addition to missing events that aren't held our attention, we also miss events that are but don't consciously register them either. This happens frequently with auditory stimuli - such as hearing someone speaking but not registering what was said due to being focused on something else at the time. Visual stimuli can cause inattention blindness too - such as noticing people around you but not registering what they look like because your mind is on something else at the moment.
In conclusion, inattention blindness is when you miss an event that isn't held off-guard and fails to capture your attention.
Inattentional blindness arises when an individual's attentional set interacts with the prominence of an unexpected input. When the features of the unexpected stimulus reflect the characteristics of the observed stimuli, the unexpected stimulus can be recognized. However, if the features of the unexpected stimulus are different from those of the observed stimuli, it will go unnoticed.
Attention is defined as the process by which we select information from our environment and focus our cognitive resources on this information (Denison et al., 2002). It is generally believed that only a limited amount of attention can be paid to any given stimulus or task (Parasuraman, 1994), and that there are mechanisms for prioritizing the selection of information into different streams (Posner & Petersen, 1990). Although awareness of all aspects of our environment is usually not possible, we do have access to some information about what we are unaware of. This phenomenon is known as inattentional blindness. Inattentional blindness occurs when individuals fail to notice events that they should have noticed while paying attention to something else (Hoffman, 1988). The most famous example of inattentional blindness comes from the work of Donald Norman who showed that people fail to see obvious hazards such as knives left lying on tables (Norman, 1980).
There are two types of inattentional blindness: aware and oblivious.