There are four behavioral aspects that impact our decisions during the decision-making process. These behavioral aspects include our values, personality, proclivity for risk, and the possibility of cognitive dissonance as a result of the decision.
Our values are the basis of what we decide is important in life. They determine how we will prioritize our choices. For example, if you value wealth over health, you will likely choose to go surfing instead of taking the bus because the trip would be expensive. If you don't value wealth, then you could take the bus even though it's more expensive than surfing and not feel bad about yourself.
Your personality influences how others perceive you and what decisions you make. For example, if you are introverted, you may want to avoid making decisions in front of other people because it makes you feel uncomfortable. If you are extroverted, then others expect you to make decisions and appear confident even when you aren't really feeling it inside. There are two types of personalities: sizers and delighters. Sizers tend to think big picture and consider many options before deciding on one choice. Delighters tend to choose quickly without giving their options much thought at all. Both types of people benefit from making decisions, but one type might need some time before they are ready to return to the decision-making process.
A number of key aspects impact decision-making. Past experiences, a range of cognitive biases, an escalation of commitment and sunk results, individual characteristics like as age and socioeconomic position, and a sense in personal importance are all significant determinants. The more factors that are present, the more difficult it is to make a clear rational decision.
In organizational settings, influences include organizational structure, agency relationships, culture, norms, and practices. These factors can either help or hinder an attempt at change. For example, a new product launch will likely have greater success if it follows established procedures than if it does not. On the other hand, when there is no such procedure, then the launch can be done quickly without much analysis which can lead to problems later when trying to implement similar changes elsewhere.
Individuals also tend to follow the paths of least resistance. This means that they will choose options that are easy or convenient rather than going through effortful processes that may not yield positive results right away but could prevent future problems from arising. For example, if an employee does not feel like dealing with complaints from customers then they might simply ignore them instead of resolving the issue rationally like calling in sick or asking someone else to handle it.
Decision-making involves considering multiple factors and making a choice based on these factors. The more factors that are involved, the harder this choice will be to make.
Attitudes are influenced by an individual's or a group of persons' beliefs, feelings, and action preferences toward things, ideas, and people.
Behavioral science, in particular, investigates how emotions, the environment, and social variables impact our judgments. Behavioral scientists are especially interested in how heuristics, biases, and framing may lead to "irrational" conclusions. They also look at how past experiences shape future behavior and try to understand why some people tend to repeat certain behaviors over and over again.
Factors that affect the study of behavioral science include the research topic, the researcher's background, and the funding source. Broadly speaking, there are two main approaches to studying behavioral science: experimental and theoretical. Experimental researchers test theories by conducting studies that manipulate different variables (such as emotion) and looking for differences in outcomes (such as judgment decisions). Theoretical researchers build models that attempt to explain how and why phenomena occur.
Experimental methods are useful for discovering how things work. For example, psychologists have used experiments to prove that emotions do influence decision-making and that preferences can be changed through priming. However, experiments can't reveal why things happen the way they do. For example, an experiment could show that emotions influence judgment, but it wouldn't tell us what role perception vs. reality testing vs. heuristics vs. bias might play in that effect.
Theoretical methods are useful for understanding broader patterns across a set of observations or findings.